In the current situation, characterized by an extremely uncertain scenario due to the pandemic, the ability of a company to make reliable forecasts in strategic areas is a fundamental asset of competitiveness.

To build a valid forecasting system, it is necessary to establish key elements: a clear definition of the business objectives to be achieved, a structured forecasting methodology and the support of advanced technologies that monitor in a “granular” and automatic way all the main variables that impact on the outcomes of forecasts.

Machine Learning (ML) and Artificial Intelligence (AI) play a fundamental role in this area, which allow to improve the accuracy of results, optimize the use of resources and successfully plan new investments.