Data-driven organizations can create value and improve decision-making even through innovative channels such as chatbots. Chatbots, virtual assistants, Digital Twin, as Gartner suggests, can be the focus in defining corporate strategy also in relation to the COVID-19 emergency. With the aim of containing the erosion of turnover, at the same time increasing the digital and multi-channel presence. For Gartner, the Digital Twin is one of the Top 10 Strategic Technology Trends for 2020. Modern and intelligent applications, but also applications of old concepts still valid in the company can be integrated with voice interaction services, chatbot, digital Twin and this can enormously improve and optimize processes, increase the company-user connection and accelerate the digital transformation of processes and organization.