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BBI FOR FASHION

Integrated monitoring of fashion and retail analytics
for a more effective Market Strategy

In today’s fast-paced digital landscape, Fashion and Retail brands face new challenges in defining effective omnichannel strategies across all touchpoints.

BBI x Fashion is the Business Intelligence solution that meets the specific needs of the Fashion and Retail sectors by integrating with clients’ existing systems and utilizing the most advanced Big Data Analytics and Predictive Analytics technologies. BBI x Fashion guides brands in the efficient management of collections, inventory optimization, and understanding market trends.

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Collection Management

Integration with the client's existing systems offers real-time stock analysis and lifecycle optimization for SS (Spring/Summer) and FW (Fall/Winter) collections.

Fashion Analytics

Sales analysis of sell-through and budget via intuitive dashboards enable better performance evaluation and support in making strategic decisions.

Trend Forecasting

Predictive & big data analytics algorithms ensure accurate forecasts that anticipate market trends and identify improvement opportunities to stand out from the competition.

Phygital and Footstep Management

BBI x Fashion easily integrates data collected in physical stores with those from online platforms, integrating with existing ERP, CRM systems, and e-commerce platforms.

  • Footstep analysis (foot traffic) identifies the most trafficked areas of a store, suggesting better product placement for merchandising managers.
  • Online customer behavior data is leveraged to personalize in-store shopping experiences and vice versa.
  • Integration also extends to external data like trade shows, construction sites, or events, suggesting to store managers how these affect sales variations.

Fashion and Retail KPIs to Accelerate Data-Driven Decisions

The dashboards generated with BBI x Fashion provide a comprehensive overview of the main KPIs in the Fashion & Retail world and offer a high degree of customization. Their ease of use, effectiveness, and responsiveness make them perfect for consultation even by less technical individuals, meeting all customer needs.

Examples include:

Budget Analysis

  • A dashboard that monitors budget KPIs and their usage in different spending categories.

Daily Sales

  • A daily report analyzing sales concluded by a specific store on a given day.

Square Meters

  • A dashboard analyzing the profitability of a single store and each product category per square meter occupied in the store.

BBI for Fashion is the solution that easily adapts to the processes in place in any business unit, thanks to the use of modules and configurations:

  • Integrations with ERP, CRM systems, and e-commerce platforms
  • Integrations with other BBI Solutions
  • Integrations with databases: Oracle, Microsoft SQL Server, Snowflake, MySQL
  • Integrations with analytics and mashup platforms: SAP BusinessObjects, Microsoft Power BI, QlikSense

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Blue BI is a company born from the passion for data and for Business Intelligence & Analytics field and it claims a consolidated experience in the design, implementation and management of analysis systems, by fucusing on the following areas: Advanced Analytics and Business Intelligence and Performance Management.

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