BBI FOR PHARMA

The Business Intelligence Solution for Life Science & Pharma

BBI for Pharma translates the business strategy of a pharmaceutical industry into a Key Performance and Key process indicator system for an effective tailor-made control system.

It is a specific Business Analytics and Advanced Analyticstool for the pharmaceutical sector, a performance measurement system, providing consistent control to support decisions and at the same time operational strategic planning tool based on business and market information.

Blue BI has decades of experience in developing Pharmaceutical Business Intelligence solutions.

Provides ready-to-use and easily adaptable analysis models
Simplifies and accelerates the introduction of a BI system
Allows for a 'quick win' approach and scalable over time
Access to Blue BI’s industry, functional and technological expertise
Reduces implementation time and costs
Adopts the best BI and CPM technology available in the market

Field Force support with ML and AI techniques

Market Analysis e Digital Transformation

Tender Management

Dashboard e moduli Pharma Advanced Analytics & Management

BBI per Pharma consists of a series of predefined modules relating to the specific needs of performance analysis of pharmaceutical companies.

The modular solution offers industry-typical analysis models. It consists of:

Sales

Internal sales analysis from ERP and external from territorial and national IMS
ERP+IMS integration
Territory Management
Management of sales performance
Determination of targets for Sales Reps with ML techniques
Integration with geomarketing and market research
Forecast Sales with machine learning models

Marketing

Analytical CRM and Sales Force Effectivness (SFE)
Correlation analysis between F2F and Digital
Activities KPI, strategic map
POA Action plan and production visits
Social media analysis
Parallel trade
Segmentation and profiling analysis over time
Validation of doctors' file profiles Detailing Time and E-Detailing
Modelli RFM, Recency Frequency Monetary
Prescriptive aptitude
Influence networks, networks, DMU and KOL

Hr

Finance

Supply Chain

Pharmaceutical Business Intelligence Tailored Solutions

The modular and predefined structure of BBI x Pharma constitutes an advantageous element of design acceleration in terms of cost and time-to-market. The modules can be activated separately and easily and it is adaptable to specific business needs.

The usability of BBI x Pharma can take place in one way:

BBI for Pharma it is accessible from the main devices such as PCs, Ipads, tablets, smartphones. It also allows you to notify, through consolidated control models, situations that require monitoring and interventions mainly via the email service.