One among all is the theme of Analytics divides: a gap that must be bridged.
It emerged that the health emergency has accentuated the gap already present between mature companies on the subject and those that are lagging behind, especially small and medium-sized enterprises.
The Italian Analytics market records a sharp slowdown, with a growth of + 6% compared to 2019.
On the one hand, mature organizations continue along the path they have started and face new challenges.
On the other hand, companies with a traditional approach, limited to classic Business Intelligence activities.
These choices, made in an emergency context, could have a decisive impact on the ability of these companies to compete in an increasingly data-driven oriented market.
Our task and research is to prevent this gap from widening further.