CASE STUDY | PUBLISHING INDUSTRY
FROM ORACLE OBSOLESCENCE TO AZURE SCALABILITY: HOW A MAJOR MEDIA GROUP SLASCHED COSTS BY 25%.
The project involves a leading Italian multimedia publishing Group, a major player in the print, radio, and digital sectors.
The client’s business operations demand highly time-sensitive management of information flows, essential for coordinating editorial planning and the monetization of advertising inventory. The legacy architecture previously in place was unable to sustain this pace, delaying data availability until the afternoon and severely limiting the effectiveness of Business Intelligence.
To overcome this technological constraint, we implemented a Cloud Data Platform on Microsoft Azure, ensuring access to updated data every morning by 8:00 AM.
RESULTS
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ECONOMIC EFFICIENCY
A 25% reduction in operational costs by transitioning from a rigid on-premise model to a scalable Cloud platform.
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DATA ALWAYS AVAILABLE
Thanks to reliable and timely data loads, reports are now available every morning by 8:00 AM.
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GREATER COMMERCIAL EFFECTIVENESS
Precise audience analysis enables the sales force and advertising teams to identify new business opportunities and optimize media planning.
PAIN POINTS
LEGACY ARCHITECTURE AND COSTS
DELIVERY ASYNCHRONY
LIMITED UX AND ACCESSIBILITY
APPLIED SKILLS
CLOUD DATA STRATEGY & ARCHITECTURE
HYBRID ETL ORCHESTRATION
PUBLISHING INDUSTRY EXPERTISE
BUSINESS INTELLIGENCE & MOBILE ANALYTICS
