CASE STUDY | PHARMA

UNRELIABLE DATA, WAEK CAMPAIGNS: HOW BLUE BI EMPOWERED SALESFORCE MARKETING CLOUD EFFECTIVENESS

In the dynamic pharmaceutical industry, communication is particularly complex because it requires:

Compliance with stringent privacy regulations;
Ensuring the scientific accuracy of all information;
Tailoring messages for diverse stakeholders (patients, doctors, and pharmacists).

Our client, a pharmaceutical multinational operating in over 20 countries, relies on Salesforce Marketing Cloud (SFMC) for its digital campaigns. However, the effectiveness of these campaigns is intrinsically linked to the quality and relevance of the available data.

The primary objective of the project was clear: to guarantee a continuous flow of detailed, up-to-date information—essential for precise segmentation and for maximizing the impact of every campaign.

The project improved campaign operational continuity by 63%, significantly reducing operating costs and ensuring more consistent and reliable communications.