CASE STUDY | ANGELINI PHARMA
NEW NEEDS FOR PHARMA INDUSTRY
In the pharmaceutical industry, a deep digitalization process is underway that has prompted organizations to review their business strategies and adopt an increasingly data-oriented approach.
The context in which Angelini Pharma was, before undertaking this project, prevented Digital Managers from evaluating investments in the digital world, and the lack of consolidated data made it difficult to understand the effectiveness of global campaigns and the actual achievement of objectives.
Discover how Blue BI supported Angelini Pharma in the implementation of a Digital Dashboard that, to date, it is used by 86% of enabled users and is the first tool to monitor the performance of multichannel activities and guide strategic business decisions.