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Innovative solutions for the organizational and clinical management of ClinOps, Pharma Industries and Biotechnologies.

The Life Science sector includes companies and organizations operating in various fields of life sciences: from biotechnology to pharmaceuticals, medical devices, health services, research and development, up to clinical studies.

A sector that has never the need to apply the culture of data not only to the field of clinical research, but to every aspect of organizational management.

The common goal is to arrive at a new medicine of the future, which is predictive, preventive, personalized and participatory, able to compete on the global market, which is why all the players in the Life Science sector are moving to promote integration. between industry, research and the market.

  • Clinical trials
  • Patient Services
  • R&D Research and Development for pharmaceutical and biotechnology companies
  • AI for Supply Chain
  • BI and AI for Commercial Services
  • AI and ML for technological and biomedical innovation

Clinical Operations

Clinical Operations (ClinOps) are departments that operate with the aim of supporting the research and development program (R&D) of an organization, to promote and market innovative and/or experimental drugs and therapies. Clinical Operations follow the entire drug development phase, from phase I to phase IV.

The main criticalities of ClinOps include:

  • Study of qualitative metrics
  • Monitoring based on risk indices
  • Site productivity
  • Compliance of subjects

Pharma Industries & Biothecnologies

The pharmaceutical and biotech industries need BI and AI systems for strategic planning based on business and market information, able to guide them towards the best decisions.

  • Support to the Field Force
  • Market Analysis
  • Tender Management
  • Forecasting
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Life Science Consulting

Blue BI supports Life Science companies that want to exploit the data generated by internal and external sources to generate competitive advantage, through the development of Business Intelligence and Advanced Analytics solutions for different business areas.

Our automation systems for data collection, analysis and monitoring allow to:

  • Investigate data in real time
  • Measure the effects of actions from a predictive point of view
  • Aggregate disparate data from separate sources

ML and self-learning systems work for constant process improvement.

KPIs and Dimensions for the Life Science sector

KPI Marketing and CRM

  • Mail and Campaigns: Click Trough, Open rate, OptIn and OptOut, Consent Analysis
  • Interactions: Feedback Call F2F, web call, phone call, CLM, CLM Slide duration, CLM slide number avg
  • Website: Visit,% New Users, Page views per visit, AVG Page per session, AVG Duration, Pages bounce rate, Source DEM

Sales

  • Sales vs budget (quantity, value, UI - international units)
  • Sales by territory up to brick and microbrik level (IQVIA)
  • Market shares and penetration
  • Evolution indices

Tender Office

  • % erosion races

Credit Management

  • Customer card
  • Credit estimate and max. Exposure
  • DSO (Days Sales Outstanding)

Sales Force Effectiveness

  • KPI activities (interactions, visits, participation in events, etc.)
  • Coverage by sales cycle, specialization and objectives of interactions with doctors (Plan Of Action)
  • Active doctors and segmentation
  • Visit frequency per cycle
  • Visit frequency: actual vs objective

Customer Service

  • Invoice and credit notes
  • On Time In Full Analysis
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Problems resolved

Main competitive advantages obtained for Lifescience, ClinOps, Pharma Industries and Biotechnologies companies:

  • Analysis on the achievement of sales objectives
  • Evaluation of market penetration with respect to competitors
  • Corporate strategy control with respect to execution and market conditions
  • Provide analysis to predict and monitor critical situations also for scenarios in the Sales, Marketing, Digital, Inventory, POA, SFE, Stock out, etc.
  • Support to the Field Force in the management of the file for the autonomous analysis of the interactions made by the company with doctors, both through personal and digital contacts
  • Monitoring and evaluation of the impact of Hospital Tenders
  • Improve the effectiveness of communication and digital strategies, monitoring the main KPIs and defining the strategies to be adopted web, social, events, campaigns, etc.

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Blue BI is a company born from the passion for data and for Business Intelligence & Analytics field and it claims a consolidated experience in the design, implementation and management of analysis systems, by fucusing on the following areas: Advanced Analytics and Business Intelligence and Performance Management.

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