Business Intelligence for Sales Analysis and Strategy Commercial
The Business Strategy needs accurate and timely KPIs and sales analysis data to operate data-driven decision-making processes that can increase sales performance, by changing their plans in the process on the basis of both internal factors and market conditions.
A successful business strategy involves numerous figures acting at various levels, from business figures to sales force, with specific self-analysis needs with respect to sales data, market data, forecast data, simulations and predictive analysis, each of which needs integrated and sharable information, to identify critical issues to be corrected and opportunities to be seized. The use of Business Intelligence, ML and AI algorithms and other Advanced Analytics tools allows the management of huge volumes of data and integrated planning actions immediate and efficient, through tailor-made solutions.
Blue BI Solutions for Sales & Commercial
Blue BI realizes Business Intelligence solutions for Sales Analysis and Commercial Strategy for perform all the tasks of planning and control, reporting, simulation, integrating the corporate CRM and the information assets of the various business units.
Technology
BI and Advanced Analytics solutions for Business Strategy are developed with technology:
- Qlik Sense
- Microsoft Power BI + Azure /cloud
- SAP BO
- Dataiku
- SAS
- TimeXTender
They can be integrated with:
- Company's CRM
- Market data from external sources
- CLM
Management Reporting
The dashboard with the main business KPIs and the implementation of accurate predictive models allow you to quickly identify the areas to be controlled more carefully and make the best decisions in a very short time.
- Reduced data analysis times and processes
- Usability of information from any device, in any place and time
- Automation of predictive and prescriptive analytics processes, with the ability to generate insights into the best actions to take thanks to machine learning and artificial intelligence
- Automated predictions in very dynamic contexts where the repetition of events and trends is not guaranteed, thanks to deep learning.
Real Time & Deep Analysis
Real-time analysis of the trend of sales activities by channel, brand, product, geographical area, etc. The Blue BI benchmark comes from commercial organizations in various industrial sectors.
- Comprehensive reporting structure for all typical commercial KPIs
- Access to information from any device, anywhere, anytime
- Deep Dive of specific events
Distribution and Retail KPI
All information from the internal information system (ERP), POS applications, store asset data, etc. is collected and harmonised in BI systems to provide accurate information on:
- Profitability of each store
- Rotation of goods stored in stores
- Sell-through rates of products
- Impact of Markdowns on network margins
- Productivity of the staff of shop
- Productivity by Area Manager
- Management of returns
Significant S&C Reports
The best decisions are supported by objective data, static reports represent an obsolete tool and difficult to deepen. Blue BI provides extremely powerful analytics tools with a low learning curve that can generate amazing insights through embedded AI algorithms.
Credit Recovery
Effective monitoring of customer payment flows and times:
- Reduction of the time of collection of information from the distribution network
- Development of predictive indicators that indicate in advance any anomalies with respect to the recovery time of credits
- Detect fraud to limit its economic impact thanks to Anomaly Detection algorithms that highlight events that do not conform to the situation
Sales Trends and Forecasting
An accurate and periodically updated forecasting forecast, which also takes into account variables outside the market, is possible thanks to:
- Data Series Analysis (machine learning or deep learning algorithms)
- Simplification of data collection with complex forecasting tools
- Business Intelligence solutions configured on existing processes that do not have to adapt to a predefined workflow
Tailored Solutions
The analysis models necessary to keep under control the trend of sales change rapidly depending on the type of phenomenon that you want to analyze and it is essential that the applications for the analysis of indicators adapt promptly to the needs of different business unit.
Blue BI solutions for Sales & Commercial:
- Adapt to business workflow and not vice versa
- Allow the implementation of necessary evolutions and changes
- Allow timely analysis via Alert messages when the set conditions occur
Strategie BI per le vendite
The monitoring of products installed at customers, combined with tools available to Big Data platforms (Cloudera, Elastic Map Reduce, etc.), allows you to verify their use and implement:
- Pay per use services
- Value added services
- Identify preferred routes within physical stores
- Offer ad hoc products to customers who use consumables
- Provide web stores with a recommendation engine for new products, based on previous purchases or browsing
Blue BI Integrations for Sales Strategy and Analytics
Geo Analytics
The integration of Geo Analysis tools allows the distribution of the main sales kpi on the territory, as an entry point for detailed analysis. The graphic representation of sales data in relation to the map of the territory and the integration of market data allow to conduct analysis and make decisions “location related”.
ChatBot
Integration of the Chatbot Solution simplifies access to analytics data. The user can request data, reports or graphs by formulating requests in natural language, to which the Chatbot responds after finding the information from dashboards and reports implemented in the BI system, providing timely and certified data. The system is available 24×7 and solves satisfactorily and automatically over 70% of the applications, drastically reducing the workload on the company structures that must provide the support and effort necessary to perform specific analyses.
Scalable Platform
Blue BI develops Business Analytics solutions for the Sales & Commercial area, able to gradually grow in number and type of users as well as functionality, making the solution scalable both in terms of resources and costs.
Collaborative BI
Traditional and obsolete tools, used to aggregate heterogeneous data, are replaced by analyses and dashboards shared in real time, accompanied by notes and specific considerations, allowing the immediate exchange of information in a true collaborative team work, enriching the value of analysis and scenarios.
Efficient Solutions
Adoption
We measure the User Adoption of Business Analytics tools to intercept critical issues and intervene promptly with corrective measures that allow to maximize the return on investment in BI solutions for the company’s Digital Strategy.
Integration and Mashup
Possibility to integrate the analyses in web applications of the company intranet or on the institutional site, so as to make available automatically updated data.
