Voice Insight: turning Voice Feedback into Strategic Insights

Voice Analytics

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Voice analysis: how to obtain valuable insights for your business

In an increasingly digital and connected world, the collection and analysis of feedback has become fundamental for any company that wishes to improve and remain competitive. The Blue BI Voice Insight solution, a voice analysis software, represents an innovative approach to gathering, analyzing and transforming voice feedback into concrete operational data, useful for strategic business planning. It is an application based on the Progressive Web App framework, which can be used on any type of device, both mobile and desktop, to collect voice feedback. This feedback is analyzed through an Artificial Intelligence algorithm, more specifically through natural language processing (NLP) algorithms, thus obtaining a voice transcription. The information will therefore be easier to analyze and easily reworked.

Voice analytics: the key to improving customer experience

People prefer voice messages for their naturalness, clarity and speed compared to written text. Just to give an example, over 7 billion voice messages are sent every day on WhatsApp, and this number is destined to grow.

Voice Insight was born from the study of a particular use case, namely feedback management. Collecting feedback can be a complex operation, especially since people are often not inclined to dedicate time and energy to writing elaborate and detailed texts. This means that, even in the presence of valid opinions or suggestions, these contributions risk being lost simply due to the lack of a practical and accessible tool. Having an intuitive and always at hand system, on the other hand, greatly facilitates this process, making it easier and faster to share ideas, impressions or criticisms.

Voice Insight

How does Voice Insight work?

The platform is a Progressive Web App (PWA), which combines the ease of use of a website with the versatility and advanced features of a mobile app. Accessible from both desktop and mobile devices, it offers a consistent and intuitive experience on any device.

The collected voice feedback is automatically converted into text, through voice transcription, and analyzed through sophisticated Artificial Intelligence algorithms. Among these, tools such as Sentiment Analysis and Generative AI play a key role in extracting meaningful insights, identifying emerging trends and providing concrete operational suggestions. This approach, called precisely speech analytics or conversational analysis, allows you to transform a simple voice message into a wealth of strategic information, contributing to generating value and supporting companies in data-driven decisions.

Key Features of the Solution

Accessibility and Security

The platform stands out for its AWS-based cloud structure, entirely serverless, which guarantees a modern, flexible and highly scalable infrastructure. This means that costs are directly proportional to actual use, offering an advantageous and transparent economic model. Furthermore, security is a top priority: data management takes place in full respect of user privacy, avoiding the use of third-party services to guarantee maximum control over sensitive information.

Furthermore, being usable on various devices, desktop and mobile, it is accessible at any time.

Ease of use

One of the main features of Progressive Web Apps (PWAs) is their ability to run directly through the browser, while offering the possibility of installing them on your device. In this way, it is possible to add a link to the application directly on the Home screen, guaranteeing quick access without having to carry out a real installation. This approach saves space on the device, as the application does not occupy local memory. Furthermore, thanks to the use of Responsive CSS, the interface adapts perfectly to different types of devices, offering a uniform visual experience and facilitating use for the end user.

Push Notifications

To encourage interaction and keep participation high, the platform includes a push notification system. This tool allows you to send timely updates and personalized reminders, ensuring that all team members are constantly informed and involved in the processes, thus improving engagement and collaboration.

Data Analysis and Visualization

The data collected by the platform is processed through voice analytics and speech analytics tools, and made available for further analysis, with the possibility of easily integrating them with analytics dashboards already in use within the organization. This allows you to combine the information obtained with the existing corporate information assets, providing a global and coherent vision. Thanks to this integration, companies can identify significant trends, make more informed strategic decisions and optimize internal processes to gain a competitive advantage.

Next steps

The Voice Insight solution was designed to meet the needs of different company levels, offering a versatile and powerful tool for key figures such as Store Managers, Area Managers and Business Leaders and to be able to improve customer service with voice analysis.

For those who want to discover the potential of the platform, Blue BI offers a demo of the Web App: an opportunity to test the features and understand how Voice Insight can be integrated into the specific context of their organization. Furthermore, the solution can be customized based on business needs and priorities, ensuring perfect alignment with strategic objectives.

We realize Business Intelligence & Advanced Analytics solutions to transform simple data into information of freat strategic value.

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