Who we are

We believe in new and innovative ideas, we promote the sustainability of projects.

Blue BI was born from a vision: to help companies seize the opportunity represented by the enormous amount of information generated by the massive use of digital technologies.

Blue BI was born in 2011, with the main objective of bringing out the Big Data assets from the corporate IT sector and making it available to the customer’s business functions.

We are a group of  professionals with consolidated experience in the Business Intelligence & Analytics field, guided by the same objectives:

The Blue BI Team

To succeed in our business, we have built a qualified team with unique characteristics, the right mix of business, functional and technological skills:

They can be integrated with:

We also introduce innovative figures into the company that allow us to enable new paradigms, procedures and methodologies in the field of Big Data and Advanced Analytics:

Their ability to organize, manage, analyze and interpret data allows to enable the continuous improvement process within the organization and above all to transform the data into a strategic asset for the company.

Blue BI skill mix

Operational and Control Reporting

Set of systems and data presentation methods for operational control within the individual company areas.

Analytical Reporting

Structured and unstructured data analysis based on performance indicators and the use of statistical algorithms to optimize planning, forecasting and correlation processes.

Predictive Analysis & Forecasting

Analysis of historical series, data mining and “Big Data” aimed at setting up predictive models to understand and predict events and behaviors that may impact on business strategies and processes.

Business Planning & Consolidation

Economic, financial, patrimonial and civil planning and management consolidation processes.

Strategy Management

Processes and tools for the formulation and measurement of corporate strategies through analysis of cause-and-effect relationships between strategies and indicators and the use of Balanced Scorecard.

GEO Marketing

BI systems that involve the use of the geographic component to make decisions and strategy, communication, sales, distribution and other activities more effective and efficient.

  • SAP : Business Warehouse, Business Objects, Integrated Planning, Business Planning & Consolidation, Hana, Lumira, Predictive, Roambi
  • Qlik : QlikView, QlikSense, NPrinting, GeoAnalytics
  • Microsoft : Power BI, SQL Server, Integration Services, Analysis Services, Reporting Services
  • SAS : Visual Analytics / Statistics, Forecast Server
  • Oracle : DB, PL / SQL, Essbase, Oracle BI EE, Answers, Repository, Dashboards, Delivers, Publisher and Data Integrator
  • Tableau : Desktop, Server, On-Line, Mobile, Public, Reader
  • IT : Data Integration Power Center
  • Open Source : Mondrian, Jpivot, PostgreSQL, OR

Sales & Marketing Area

  • Segmentation, Targeting, Profiling and Polarization
  • Analysis of contact / visit / promotion strategies
  • Forecasting systems, forecasting and accuracy
  • Simulation systems for the reorganization of commercial structures
  • Correlation analysis between strategies, operations and results
  • GeoMarketing, cartographic support for BI and market coverage strategies
  • Closed Loop Marketing
  • RFM (Recency Frequency Monetary) Models
  • Campaign, Web and Click Through analysis
  • Loyalty analysis and commercial strategy results in general
  • Network analysis and KOL (Key Opinion Leader)
  • Brand / product / service reputation (social CRM)
  • Net Promoter Score (NPS)

Logistics Area

  • Analysis for industrial order control
  • Job analysis Management of back orders / Stock breaks
  • Production budget and forecast accuracy analysis
  • Quality check
  • Supplier evaluation
  • Order management (professional services)
  • Perfect Order
  • Industrial KPIs: Purchases and stocks of raw materials / Industrial investments / Production
  • Predictive and / or preventive maintenance

Finance area

  • Balance sheet reclassification / planning and control / consolidation processes
  • Credit recovery
  • Forecast cash flow analysis
  • Institutional reporting of companies and groups
  • Currency management, budget and forecast changes
  • Incentive systems / Commission calculation